1. Does your yellow pages ad allow you to interact with your reader?
2. Does your classified ad give your reader a ton of information about how you can help solve their problem?
3. Does your radio ad allow a viewer to get to see you and begin to trust you?
4. Does your 30 second TV ad give a viewer the opportunity to see how you are an expert in your field of law?
5. Do any of your marketing methods allow a viewer the opportunity to form a bond with you and begin ...
9 MUST ASK QUESTIONS
1. How long does it take to shoot my video?
2. How many actual video clips will I get as a final product?
3. Do you optimize my videos for the search engines?
4. Is search engine optimization included in the pricing?
5. Do you put my videos onto my blog or website?
6. Do you put my videos on your own website?
7. Do you create a blog post about my new videos?
8. Do you tweet about my new videos?
9. If I want to come back next mo ...
Everyone knows that Google is the number one search engine but what about YouTube? YouTube has long been a go-to destination for a dose of distraction, but did you know that YouTube has become a reputable source for business information? According to a BtoB Magazine article, Google Unveils Research on Executive Internet Use, YouTube receives 1.5 million business searches per day. In a week's time, over 10 million business searches are conducted on YouTube. The more you think about it, th ...
You've created content and shot your video. Your production company edited your clip and now it's finalized and ready to be posted to the sharing sites. They also agreed to post it to your website...for free! Do they now say "Have a nice day?"
Did your production company agree to optimize your video so the search engines would index it and make it easy to find? Or did they say "Have a nice day?" Maybe they offered you an a la carte menu where you could pick and choose their se ...
If they do, ask "Why?"
Why should they get free advertising off your video that you are using to promote your legal services; not theirs. Why don't you make them pay to advertise on your video? That's only fair. As a trade-off, maybe they'll reduce your fee in order to put their name, website and contact info right on your opening sequence, so your online viewer sees your video production company info, and not yours.
Hello...lawyers. Attention all lawyers...WAKE UP! ...
Both have four wheels. Each has a steering wheel. They both transport you from point A to point B. They both have headlights, tail lights, a gas pedal and a brake. Each has accommodations for people to sit in comfort while traveling. So what's the difference between the two cars and why does this apply to creating attorney video?
I'm glad you asked.
The difference is night and day. One is a high-performance sports car. The other is an economical way to get around. Why do ...
Are you one of the millions of YouTube viewers who were awed by a young man playing Pachelbel's Canon on the electric guitar? Currently that video, simply titled Guitar, has been viewed over 63 million times. Now that's a viral video sensation! And it doesn't stop there. Spinoffs, otherwise known as "related videos," have also received millions of views. Imagine how your business would take off if only your videos went viral. Before you get too excited, it's time for a rea ...
1. Your mother will call you telling you you're famous!
It's true. What parent wouldn't kvell (a Jewish term of happiness) about seeing their child all over the internet- in a good way.
2. Your spouse or significant other will tell all of their friends that you're famous.
See reason #1 above.
3. Potential clients get to know you.
This is very important. The only way someone will be willing to start a conversation with you is if they know you. ...
We are in the midst of a change in the way companies are looking to market their business ideas and products, as more people turn away from exposure to traditional advertising mediums and look to the internet for their informational and consumer purposes. Businesses are beginning to understand that online marketing is essential at a time when it is difficult for companies to stand out from their competition, and the race is on in exploring new and creative ways to attract potential visitors a ...
WARNING: This list is not for the thin-skinned or faint-hearted lawyer.
1. You don't know why you should.
2. Nobody would want to watch you anyway (except your family).
3. You're lazy.
4. You like the # of calls you're getting from the yellow pages.
5. You have no desire to market yourself on the internet.
6. It's beneath you to talk about what you do on camera.
7. You don't look good, and have a radio face.
8. You don&# ...
