Congratulations! You've decided to create attorney video. You recognize the importance of video for a viewer searching for a lawyer in your specialty. You've decided not to create video yourself and instead are looking for a video company to do everything for you. Where do you begin to look?
Online. Where do you look online? YouTube is a good start. Do a search for attorneys in your specialty. Watch those videos. See what you like, and importantly, what you don't like. In ...
9 MUST ASK QUESTIONS
1. How long does it take to shoot my video?
2. How many actual video clips will I get as a final product?
3. Do you optimize my videos for the search engines?
4. Is search engine optimization included in the pricing?
5. Do you put my videos onto my blog or website?
6. Do you put my videos on your own website?
7. Do you create a blog post about my new videos?
8. Do you tweet about my new videos?
9. If I want to come back next mo ...
If they do, ask "Why?"
Why should they get free advertising off your video that you are using to promote your legal services; not theirs. Why don't you make them pay to advertise on your video? That's only fair. As a trade-off, maybe they'll reduce your fee in order to put their name, website and contact info right on your opening sequence, so your online viewer sees your video production company info, and not yours.
Hello...lawyers. Attention all lawyers...WAKE UP! ...
