Yes. You read that correctly. In your next video, explain to your viewer a fault you have that may prevent them from coming to your office to hire you.
"What? Why would I do that?"
When you admit a fault, you show you are human. It doesn't matter if you're the best lawyer in your state. If you show a 'human' side of you, your viewer will likely have more trust in you than if you constantly tell them how incredible and wonderful you are.
I know some lawyer ...
"If you build it, they will come," is not a phrase that applies to attorney video. Why not? Simple.
Search engines like Google, Yahoo, AOL, Bing and others cannot index video. The technology is not advanced enough yet for the search engines to recognize what is spoken in flash video. How then do Google, Yahoo, AOL, Bing index and categorize your incredible, amazing, educational and never-to-be-missed video? By optimizing the written word that describes your video.
1. If you fail t ...
