The emperor had a change of clothes and so should you. When you arrive in court for trial each day, you have changed your clothes, right? (At least I hope so.) When you watch the evening news (does anybody still watch the evening news?) you notice the newscasters with different clothes each night.
"Why does this matter and what the heck am I talking about?"
I'll tell you...
Have you heard the phrase "Same old, same old?" Sure you have. It means the same damn thing as al ...
When you have video on your website or blog, you usually have the option of having it play immediately anytime someone opens that web page. The other option is that someone needs to actually click on the "Play" button to start your video.
Let's say you're sitting in a quiet room in the library searching online; or maybe you're in a quiet bookstore browsing online and all of a sudden you come to an interesting-looking website and "BOOM!" music is blasting and someone' ...
Congratulations! You've decided to create attorney video. You recognize the importance of video for a viewer searching for a lawyer in your specialty. You've decided not to create video yourself and instead are looking for a video company to do everything for you. Where do you begin to look?
Online. Where do you look online? YouTube is a good start. Do a search for attorneys in your specialty. Watch those videos. See what you like, and importantly, what you don't like. In ...
I couldn't sleep the other night and was flipping channels. I will tell you that I never watch those ridiculous infomercials. However, this one caught my eye and I could not stop watching. It was so compelling that I watched the entire thing (it was a 1/2 hour long) and kept me up till 2:00 a.m. (ugh!). I kept thinking that I must be an idiot to keep watching this, but as much as I wanted to turn off the TV and go to sleep, I really wanted to keep watching to see the results people were ...
1. Does your yellow pages ad allow you to interact with your reader?
2. Does your classified ad give your reader a ton of information about how you can help solve their problem?
3. Does your radio ad allow a viewer to get to see you and begin to trust you?
4. Does your 30 second TV ad give a viewer the opportunity to see how you are an expert in your field of law?
5. Do any of your marketing methods allow a viewer the opportunity to form a bond with you and begin ...
9 MUST ASK QUESTIONS
1. How long does it take to shoot my video?
2. How many actual video clips will I get as a final product?
3. Do you optimize my videos for the search engines?
4. Is search engine optimization included in the pricing?
5. Do you put my videos onto my blog or website?
6. Do you put my videos on your own website?
7. Do you create a blog post about my new videos?
8. Do you tweet about my new videos?
9. If I want to come back next mo ...
Yes. You read that correctly. In your next video, explain to your viewer a fault you have that may prevent them from coming to your office to hire you.
"What? Why would I do that?"
When you admit a fault, you show you are human. It doesn't matter if you're the best lawyer in your state. If you show a 'human' side of you, your viewer will likely have more trust in you than if you constantly tell them how incredible and wonderful you are.
I know some lawyer ...
1. You can educate your viewer
2. Your viewer gets to hear you before ever meeting you
3. Your viewer gets to see you before ever meeting you
4. Your viewer gets to hear your expertise before ever meeting you
5. A viewer is able to make an educated decision about whether you are the right lawyer for them, before they ever meet you.
You can't do that with a yellow pages ad.
You can't do that with a classified or display ad in a newspaper.
You can't ...
When bike riding and approaching a large hill, the most common way to approach it is to attack the hill on your bike. There is no easy way to bike up a hill. Instead of letting inertia and laziness take over, you must make that Herculean effort to overcome gravity and propel yourself up the hill in an aggressive and confident manner. When you've reached the top you glance down at the hill that you just conquered. Even though you may be exhausted from your climb up the mountain, looking b ...
1. Your mother will call you telling you you're famous!
It's true. What parent wouldn't kvell (a Jewish term of happiness) about seeing their child all over the internet- in a good way.
2. Your spouse or significant other will tell all of their friends that you're famous.
See reason #1 above.
3. Potential clients get to know you.
This is very important. The only way someone will be willing to start a conversation with you is if they know you. ...
