"If you build it, they will come," is not a phrase that applies to attorney video. Why not? Simple.

Search engines like Google, Yahoo, AOL, Bing and others cannot index video. The technology is not advanced enough yet for the search engines to recognize what is spoken in flash video. How then do Google, Yahoo, AOL, Bing index and categorize your incredible, amazing, educational and never-to-be-missed video? By optimizing the written word that describes your video.

1. If you fail t ...