Video Marketing Tips "Attorney"

I received a call the other day from a representative of a large lawyer directory that we are all familiar with. I'm not going to mention them by name because the name isn't really important. What's important is what this rep was telling me and why he felt it would be useful for me to sign up. As soon as I learned that he was looking to get me into a lawyer directory, I immediately stopped him and asked how would I be able to distinguish myself from any other lawyer on this dir ...

The emperor had a change of clothes and so should you. When you arrive in court for trial each day, you have changed your clothes, right? (At least I hope so.) When you watch the evening news (does anybody still watch the evening news?) you notice the newscasters with different clothes each night.

"Why does this matter and what the heck am I talking about?"

I'll tell you...

Have you heard the phrase "Same old, same old?" Sure you have. It means the same damn thing as al ...

It's true! I saw it myself and I couldn't believe it when I saw it.

Today, I finished a beautiful 13 mile bike ride along the back roads of Great Neck, Long Island. As I was getting ready to put my bike away, I checked the stats on my bicycle computer, also known as a cyclometer. The average speed looked good, the distance was 13 miles, the total mileage on my bike was normal, but then I got to the maximum speed I achieved during this ride. What I saw blew me away. The compute ...

When you have video on your website or blog, you usually have the option of having it play immediately anytime someone opens that web page. The other option is that someone needs to actually click on the "Play" button to start your video.

Let's say you're sitting in a quiet room in the library searching online; or maybe you're in a quiet bookstore browsing online and all of a sudden you come to an interesting-looking website and "BOOM!" music is blasting and someone' ...

Congratulations! You've decided to create attorney video. You recognize the importance of video for a viewer searching for a lawyer in your specialty. You've decided not to create video yourself and instead are looking for a video company to do everything for you. Where do you begin to look?

Online. Where do you look online? YouTube is a good start. Do a search for attorneys in your specialty. Watch those videos. See what you like, and importantly, what you don't like. In ...

I couldn't sleep the other night and was flipping channels. I will tell you that I never watch those ridiculous infomercials. However, this one caught my eye and I could not stop watching. It was so compelling that I watched the entire thing (it was a 1/2 hour long) and kept me up till 2:00 a.m. (ugh!). I kept thinking that I must be an idiot to keep watching this, but as much as I wanted to turn off the TV and go to sleep, I really wanted to keep watching to see the results people were ...

1. DO NOT USE YOUR WEBCAM

The quality of a webcam, frankly, stinks. The lens is microscopic and usually plastic. The resolution is poor, and it universally cannot deal well in low light situations. It's good for sending a quick "Hello" to your friend who lives across the country, or maybe even Grandma. It's not for creating professional looking videos that someone looking for an attorney will be impressed with.

2. DO NOT LET YOUR VIDEO PRODUCER DECIDE WHAT MUSIC AND BACK ...

1. Does your yellow pages ad allow you to interact with your reader?

2. Does your classified ad give your reader a ton of information about how you can help solve their problem?

3. Does your radio ad allow a viewer to get to see you and begin to trust you?

4. Does your 30 second TV ad give a viewer the opportunity to see how you are an expert in your field of law?

5. Do any of your marketing methods allow a viewer the opportunity to form a bond with you and begin ...

Using the internet to market your business or services by posting a promotional attorney video is a very wise idea in this day and age. The internet is without argument the most powerful medium of human interaction when it comes to business and consumers on the planet. The reason for this is that the internet offers databases full of information that is otherwise unavailable any place else. Here, people can find information on any service they need, and not just general information, significa ...

9 MUST ASK QUESTIONS

1. How long does it take to shoot my video?
2. How many actual video clips will I get as a final product?
3. Do you optimize my videos for the search engines?
4. Is search engine optimization included in the pricing?
5. Do you put my videos onto my blog or website?
6. Do you put my videos on your own website?
7. Do you create a blog post about my new videos?
8. Do you tweet about my new videos?
9. If I want to come back next mo ...