9 MUST ASK QUESTIONS
1. How long does it take to shoot my video?
2. How many actual video clips will I get as a final product?
3. Do you optimize my videos for the search engines?
4. Is search engine optimization included in the pricing?
5. Do you put my videos onto my blog or website?
6. Do you put my videos on your own website?
7. Do you create a blog post about my new videos?
8. Do you tweet about my new videos?
9. If I want to come back next month and do another series of videos, how much will you charge me?
The answers to these nine questions will give you a true understanding about the efforts of your video company to get you online and to get your videos watched
. Simply creating a technically good-looking video accomplishes very little if the videos are not watched. On the other hand, you can have an amateur-looking video that gets watched thousands of times. The key is finding a video company with experience to get videos online, and importantly to get them watched. Simply posting your video to YouTube or other video sharing sites without paying close attention to the other details, simply misses the point.
If the video company that you are interested in does not offer the services listed above, ask them "Why not?"
The entire purpose of creating video is to get people to watch your video. If nobody comes to watch your video, you've spent a lot of money to achieve very little.
Ideally, you want a video company that has a lot of experience creating and producing video for lawyers. You want a company that makes you stand out from your competitors and does not produce cookie-cutter videos. You want a firm that goes the extra step of using all available social networking tools to promote your new video and get people to come and watch.
If you are a do-it-yourselfer like me, you can learn how to do it all on your own. On the other hand, the majority of attorneys want someone to do it all for them. That's why I created a turn-key video creation system that allows you to get onto video and all you have to do is show up to shoot the video.
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