If you're marketing your business online then a video testimonial could be what turns traffic to your website into the customers you want. Driving traffic to your website has never been an easy feat. If you're in the business market, turning traffic into potential customers can be a long and frustrating journey.
If you've ever kept count of the amount of visitors to your website then you've probably wondered why you are getting so few results. Don't be disheartened, though. A large proportion of these visitors are robots and spy bots, a fact worth knowing. With the World Wide Web ever blossoming, it gets harder to stand out from the crowd.
In this fast paced society we want information quick and what could be quicker than a search engine which produces tens of thousands of websites in a fraction of a second? So the entire world has access to your website
. What are you going to do to turn a potential customer into a customer? With its personal touch, a video testimonial could do just that.
It makes sense then, surely, that in order to drive customers to your company you should start with the customers themselves. A video testimonial is a customer giving their opinion of your service on video. It's a lot more personal than a short paragraph of text tagged onto the bottom of your website as if it were written by a monkey.
Whilst any testimonial is better than no testimonial, for what it's worth, the person behind the message may as well not exist. How much easier is it to relate to someone when you are face to face? A video testimonial brings you one step closer to that.
To make a video testimonial you can consult a professional, see my resource box below, or, if you prefer, you can do it yourself. If you are choosing the latter, there are a few things you should take on board before partaking. Firstly, you need the right equipment. Quality is everything when it comes to advertising so you may want to invest in a decent video camera or perhaps hire one.
Nobody will be impressed with grainy footage and a muffled voice. Remember that appearances count so make sure that the setting of the filming is clean, tidy and professional looking - this is very important. Now that you are set up, you need to contact your customers and find out who is willing to participate. Have them prepare a speech for you so that they are not clamouring for words whilst on film. Explain the purpose of the video to them, stress the key things that you want to come from the testimonial.
To make a good testimonial, the message should be sincere, clear and concise. If a customer says that your company is the best, ask them why your company is the best and ask them to explain that on film. Now that you have the equipment and your customers, you can begin the testimony itself. Keep it short - a good testimony should be short and sweet, no more than a couple of minutes long.
Do a few takes, that way you can find the perfect one later. If you have many customers wishing to give testimonials, it may be worth considering each customer saying a few words and making a montage of the footage. There are guidelines to doing this all across the web. Once you have finished filming, you can then begin uploading the videos to your website.
You can use a free service such as YouTube or alternatively you can host it yourself. Whilst a video testimonial isn't the be all and end all of successful internet marketing, a clear and sincere message from a happy customer is a good place to start.
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