In this article, I am going to provide an overview of video marketing, based on a course I recently attended and describe several forces that are converging to create effective revenue generating opportunities.
I recently completed a 5 hour course on personal branding and video marketing. This course provided a unique perspective on what it takes to be successful with Internet Marketing. The following 5 topics were covered in the course:
- creating a personal brand;
- establishing creditability as an expert authority;
- conducting research on keywords and how to use them strategically;
- following a 10X10X4 process to effectively, create a brand and market with video; and
- using tips and techniques to easily scale, replicate, and produce results
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The strategies that were presented in this course were proven and cutting edge... it is easy to see why high profile professionals are all utilizing the skills and expertise of Mike Koenigs, who was the course instructor and is the Chief Internet Marketer at Digital Caf? Studios.
In addition to working with these high profile individuals, Koenigs' approach is being sought and deployed by a revitalized sector of the economy... the entrepreneurial home-based business owner.
As a result of the current economic turmoil and financial crisis, there is a convergence underway of several powerful forces:
- an economy that is re-inventing itself and increasingly using disintermediation;
- innovation and increased use of "search" on the internet; and
- resurgence of entrepreneurialism and home-based businesses.
The financial turmoil is causing businesses to restructure they way they operate and many businesses are reducing capital intensive assets like brick and mortar sales locations. As a result, disintermediation is occurring where the middleman is cut out and there is an increasing use of the Internet and agents to market and sell products.
Innovation on the Internet is proceeding at a super-fast pace. Phone books are going away; print advertising is disappearing; at any time over 1.5B people are searching for something on the internet. When you buy something on the Internet, you want to buy from someone that you believe is an authority and someone that you can trust. As a result, there is innovation occurring on the Internet with the Web 2.0 technologies that include social networking, blogs, video-sharing channels, and micro-blogging. These technologies are being used by agents and representatives, with home-based businesses, to become a trusted authority.
A recent worse-than-expected jobs report puts the official unemployment rate at a hair below 10%... the highest in 26 years. If the people that are out-of-work longer than six months, that are working part-time but want a full-time job, and those who want a full-time job but have stopped looking, the unemployment rate goes up to 17% or close to 30M people.
Plus, many baby boomers are realizing that as a result of recent financial turmoil, they have gotten no where in the past 30-40 years with their investments, leaving them with no nest egg and the realization they will need to work longer.
However, without conventional jobs being available, many baby-boomers are turning entrepreneurial and establishing home-based businesses. They are using the Internet as a marketing and sales channel. They are also learning techniques offered by Koenigs to develop personal brands and they are utilizing social media tools, with video marketing, to become trusted authorities as they perform as marketing and sales agents for products and services.
Another great tool to obtain leverage, that I learned about in the course, was a tool called Traffic Geyser. This tool provides a Web 2.0 syndication service to distribute videos that help you generate top ranking, web traffic, and leads very quickly, perhaps even in a few minutes. This tool will help you market products that will sell like crazy.
I trust this article has provided you with some insight about several converging factors that are leading baby-boomers to establish home-based businesses. In addition, I provided you with an overview of personal branding and video marketing that can be used to create a trusted relationship with potential customers, in order to increase sales results.
There will be more information about personal branding, video marketing, and home-based businesses, posted at Farrell's blog over the next few weeks.
Farrell, a former engineer with General Dynamics and management consultant at Deloitte... is on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.
He favors a recent quote from Steve Forbes. Forbes says "financial education and the resulting empowerment are the keys to recovery from this ongoing financial crisis".
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