Well, it's probably the worst kept secret in video marketing. I'm talking about the relatively new Xtranormal video service. There are already thousands of Xtranormal videos up at YouTube and I expect that number to increase dramatically. However, if you want to get the most out of this service, here are a few tips that will really help a lot. I hope you find these to your satisfaction.
For starters, get the premium service. If you're going to make money with the videos, you'll have to get a commercial account. It comes out to $20 a month which is not too bad. This will give you the right to direct people to your sites with the videos for the express purpose of making money
. Yes, they have very strict TOS so please be sure you read them. By getting a premium account, you'll have access to more characters, scenes, no trailer and a lot of other goodies that you won't want to do without.
But that's just the tip of the iceberg. If you REALLY want to get the most out of Xtranormal, get yourself a camcorder and some video editing software such as CamStudio, which is free. Let me explain why. Yes, these videos are really cute and can stand alone. But eventually, the novelty of the characters will wear off. However, by using a Camcorder and recording yourself and them editing the video so that it appears you are interacting with the characters, you've added a whole new dimension to this thing. To pull this off, all you need is a camcorder, editing software and the service itself.
Finally, and this is probably the most important thing, stick with a theme. You want people to identify with main characters in your production. This way, as you do more and more videos, there will be this familiarity that will make people feel comfortable with the production. It's the reason why we have favorite TV shows. Eventually, we get to know the people and grow to love them. It's the same thing with these videos. You want people to love your characters.
Nobody can predict the future. Xtranormal may someday be a distant memory. However, as of this moment, it is hot. So if you're going to take advantage of it, keep the above tips in mind when making your videos.
It CAN make the difference between a hit and a flop for YOU.
To YOUR Success,
Steven Wagenheim
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