When marketing with videos, it's sometimes not enough just to create PowerPoint videos over and over. Every so often you need a real life video to add a personalised message to your visitors. This will not only boost trust in you and your brand, but also help create a long term relationship between you and your visitors, in turn boosting sales.

So what are some good ways of giving valuable content while still creating familiarity with you?

Here are a few of the best methods of marketing with videos I have come across in my career:

1) Travel to an event in your niche

Events happen all the time, and not everyone has a chance to go. If you get to attend an event which your subscribers do not, record clips of it for them! This is the most fun method for real life video, as it shows 'the real you'. You can even do a "behind the scenes" style video with a bit of humour to boost your trust and credibility.

For example, if you are in the animal care niche, attend a dog show or a training session, and show your subscribers the most valuable parts. If recording is not permitted inside the event itself, summarise what went on. Your visitors will thank you for it.

2) Interview an expert in your niche

Not only is this an amazing way to boost your authority within a niche, it also works surprisingly well with affiliate promotions. Just interview an expert about a chosen topic over a webinar or real-life chat and post it for your subscribers to enjoy.

3) Customer testimonials

This is possibly the biggest and best way to increases sales for your product dramatically. You can tell your visitors how good your product is over and over again, but they'll only believe so much.

However, when someone else tells you about a product with a personal recommendation in a video, the friendly feel adds to the credibility of your product, and people are therefore more likely to buy.

So next time you need content with a personalised feel, use any of these tips to boost your value-giving and finally increase your sales.